Yoox enhances virtual styling suite

Yoox enhances virtual styling suite

A year on from Yoox launching YooxMirror, the first AI-powered virtual
styling suite powered by fashion-conscious avatar Daisy designed to target
millennials, has been relaunched to allow users to make their own
customisable digital avatar.

Consumers will be able to access YooxMirror on the Yoox iOS app and
develop their own digital avatar, by taking a selfie or uploading a
photograph. Once the avatar is created, users can mix-and-match outfits to
see how clothes and accessories suit them and share their favourite looks
with friends on social media.

Conceived and designed by the Yoox research and development team, the
YooxMirror has been developed in response to increasing in-app interactions
and powered by an innovative combination of artificial intelligence and
augmented reality technology, through which the selected portrait is
digitalised to generate a personalised 3D avatar.

Federico Marchetti, chairman and chief executive of Yoox Net-a-Porter
Group, said in a statement: “Before Yoox, in 1999 you could only try on
items in the changing room of a boutique, then with Yoox, your home became
the new changing room. And now, with YooxMirror, you can try on the clothes
virtually.

Yoox enhances virtual styling suite

“I’m proud of the pioneering innovations our talented R&D team continues
to make to give our customers a truly memorable and interactive
experience.”

Images: courtesy of Yoox

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