Tommy Hilfiger commits to 100 percent 3D apparel design

Tommy Hilfiger is implementing new strategies to digitize its
end-to-end value chain. The brand is incorporating new learning and
technology across all global design teams in its Amsterdam
headquarters to work towards a goal of achieving 100 percent 3D
apparel design by its Spring 2022 collection.

The brand started working towards 3D design in 2017. Through a tech
incubator called STITCH, Tommy Hilfiger will digitize design practices
with technologies that include a digital fabric, pattern and color
asset library, digital 3D presentation tools and rendering technology.
This process will also allow for faster timeless and seamless
integration into digital showrooms.

“The potential of 3D design is limitless, allowing us to meet
consumer needs faster and in a more sustainable way,” Daniel Grieder,
CEO of Tommy Hilfiger Global and PVH Europe, explained in a statement.
“The technology has become a fundamental tool in our collection design
and has the potential to significantly accelerate our speed to market
and replace traditional product photography entirely.”

The brand will launch a capsule collection in Fall 2020, which will
be its first that is completely designed, developed and sold
digitally.

Grieder continued, “For our Fall 2020 season, our men’s dress
shirts will be 100% 3D designed and require no sample production; the
difference will be almost indistinguishable from styles designed and
presented historically. This is the future.”

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