ThredUp launches Fashion Footprint Calculator to help consumers learn their environmental impact

ThredUp launches Fashion Footprint Calculator to help consumers learn their environmental impact

As consumers become more aware of fashion’s impact on the environment,
they’ve also become eager to learn about their own habits—particularly
towards consumption. As a result, the topic of sustainability—whether it
involves an ethical supply chain, responsible packaging, or other sorts of
actions for the cause—has become a popular topic among companies as they
continue to move forward. However, sustainable practices on the industry
side are only part of the equation—which is why online resale
company ThredUp has created the Fashion Footprint Calculator.

ThredUp launches Fashion Footprint Calculator to help consumers learn their environmental impact

“Consumers are becoming increasingly aware of the impact of fashion on
the environment, but there are still so many gray areas. We are excited to
launch ThredUp’s Fashion Footprint Calculator to help shoppers realize that
their fashion choices matter,” ThredUp spokesperson Sam Blumenthal told
FashionUnited in an email. “We hope that understanding their fashion
footprint will help consumers make smarter choices that are better for the
planet. For all those resolving to shop more sustainably in 2020, we are
proud to deliver a tool to make that an easy resolution to keep.”

ThredUp launches Fashion Footprint Calculator to help consumers learn their environmental impact

The Fashion Footprint Calculator, which launched on Jan. 15, is
ThredUp’s tool that allows customers to know and understand how their
fashion habits are impacting the environment. Customers can answer
questions about the way they shop, do laundry and purchase clothing to
calculate the amount of carbon their habits generate on a yearly basis.

ThredUp launches Fashion Footprint Calculator to help consumers learn their environmental impact

“While it’s universally known that fashion pollution is a problem, we
were surprised to find that most consumers don’t think their individual
clothing choices matter,” Erin Wallace, ThredUp’s vice president of
integrated marketing, said in an announcement from the brand. “The reality
is, to change course, both brands and consumers need to take action and
make positive changes.”

ThredUp launches Fashion Footprint Calculator to help consumers learn their environmental impact

With the help of this new initiative, ThredUp aims to educate its
consumers and empower them to reduce their environmental impact through the
world of fashion. As a way to encourage its audience to take steps towards
a more sustainable future, the company has also partnered with
environmentally friendly brands like Rent the Runway and Grove
Collaborative to offer discounts for their products after participating in
the Fashion Footprint Calculator.

ThredUp launches Fashion Footprint Calculator to help consumers learn their environmental impact

ThredUp’s Fashion Footprint Calculator can be found on its website,
where shoppers can fill out the survey to determine their impact.

ThredUp launches Fashion Footprint Calculator to help consumers learn their environmental impact

Images: Courtesy of ThredUp

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